Privacy Policy

Plain-English version: I collect your name, email, phone, and what you tell me on the quiz or contact form. I use it to write back to you, send the digest if you ask for it, and remember the conversation if we end up working together. I don't sell your data. I don't share it with anyone outside the small list of services that run this site (named below). You can ask me to delete it any time.

Who this applies to

This policy covers defelicehomes.com and the email or phone conversations that come from it. "I" or "we" means Ian DeFelice, a licensed real estate professional in Indiana, and Jarred Porter / Tuscan Agency, who builds and maintains the site.

What I collect

Three buckets:

• What you give me directly. Name, email, phone, your answers on the readiness quiz, anything you write in the contact form, replies to email, voluntary text on a digest signup.
• What your browser tells the site. IP address, device and browser type, the page you came from, the pages you visit, and the rough region your IP suggests. Standard server-log data.
• What analytics tools record. Google Analytics 4 records anonymized usage (which pages get viewed, how long, what links get clicked). It does not have your name attached. See the Cookie Policy for opt-out instructions.

What I don't collect

I don't ask for your social security number, bank account, or income on this site. If we work together on an actual home purchase, your lender (separate from me) will ask for that. I never ask you to send those over email.

Why I collect it

• So I can write back when you reach out.
• So I know where you are in the process if we keep talking.
• So you get the digest if you ask for it, and stop getting it if you ask me to stop.
• So I can see what's working on the site (anonymous traffic patterns, not personal tracking).

Who I share it with

Only the small set of services that run the site:

• Google Analytics 4 — anonymized analytics. Doesn't have your name.
• Resend — sends the email you get after the quiz. Sees your email address.
• Beehiiv — runs the digest newsletter. Sees your email if you opt in.
• Make.com — moves the contact form into my inbox. Sees what you submitted.
• Supabase — stores the case studies, journal posts, and general site content. Does not store quiz leads.
• Google Sheets — where I track quiz leads internally. Only Ian and Jarred have access.
• Vercel — hosts the site itself.
• Roots Realty Co. / @properties — the brokerage I'm licensed under. If we end up working together on an actual transaction, the brokerage handles the paperwork side and may receive your information for that purpose.

I don't sell your information. I don't share it with advertisers. I don't run third-party retargeting on this site.

How long I keep it

• Quiz answers and contact form messages: kept while we're in touch, then up to 24 months after the last contact, then deleted unless you've become a client (in which case brokerage record-keeping rules apply).
• Digest list: kept until you unsubscribe, then removed within 30 days.
• Analytics data: retained per Google Analytics 4 default (currently 2 months for some events, 14 months for user data).

Your rights

You can ask me to:

• Show you what I have on file about you.
• Correct anything that's wrong.
• Delete it (subject to brokerage record-keeping if we transacted).
• Stop emailing you. The digest has an unsubscribe link in every issue. You can also reply to any email and ask me to take you off everything.

Email ian@defelicehomes.com with the request and I'll handle it within 30 days. If you're a California, Colorado, Connecticut, Virginia, or other state-privacy-law resident, the rights granted by your state's law apply on top of these.

Cookies and tracking

See the Cookie Policy for the specifics on what's set and how to opt out.

Children

This site is not directed to children under 13, and I don't knowingly collect information from anyone under 13. If you think I have, email me and I'll delete it.

If something changes

If I update this policy in any meaningful way (new processor, new data type, new retention rule), I'll change the "Last updated" date at the top. If the change is material, I'll also send a one-time email to anyone on the digest list. Continued use of the site after a change means you accept the updated policy.

Contact

Privacy questions: ian@defelicehomes.com
Site/build questions: jarred@tuscanagency.com

This policy was last updated on 2026-05-09 and is reviewed at least annually.